Scenario1: You’re deciding who should handle the social media stream for your organisation, because you don’t think you know enough about it. Here’s what happens:

Let the IT department handle it – you get SEO specialists trying to automate tweets, because they can build a bot. Results – you wonder why no-one retweets.
Let your PR supplier handle it – they will say it’s a silly idea and you don’t need it at all, worrying about losing your account.
Let your sales department handle it – they will try to turn it into a marketing channel.
Let the intern handle it – heard of the Habitat intern debacle?
Let some bottom-rung marketing employee handle it – it will sound like a little marketing person.
You get a Social Media consultant in to solve this for you. It’s Russian Roulette – most social media consultants that are good at selling themselves are opportunists and don’t have the skills you need.
You hire a “digital agency” to handle your social media strategy.

Still going to let someone else do it? Your best bet, if you’re going to outsource it, is still to learn the basics. What you’re going to do with your £ several hundred K of Social Media budget after that is up to you!

A twitter channel is personal. You _want_ the most visionary person to run it. If this is your business, you want to ideally Speak For Yourself.

Speaking for yourself on Social Media. It’s not rocket science. Most importantly, it’s a habit. One of our courses teaches you some history, some lingo, some best practices, mostly it’s geared to form a new habit. Our courses are 6 – 12 weeks long, because that’s the time it takes to develop a habit.

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