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WordPress is the best of the current blogging platforms, as it is extremely customisable.

Make a (mental or written) list of goals you want to achieve. The main thing about a blog is that it reflects who you are, as you add to it week by week. But is your message more visual, do you write long posts or short ones, how do you want to portray yourself?

Have a play around with different themes and find one that does what you want your blog to do.

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